Search Engine Optimization (SEO) and Marketing (SEM)

HomeeSolutionsSearch Engine Optimization (SEO) and Marketing (SEM)

What is SEO & SEM?

SEO is the process of designing your website, its’ layout, text and images in a way that it will appear higher in search engine rankings.  An optimized website means higher rankings in the search engines and more of your website visible to them;  reaping huge rewards for your business.

SEM is the process of marketing your business online both organically and PPC (pay-per-click).  A good SEM program instills confidence and trust in your business by those who are looking for your goods and services.  In addition, SEM is also used to increase your rankings with the search engines.  A robust and well designed SEM program will distinguish your business from the competition and increase your traffic substantially.

Why is SEO & SEM so important?

Search engines often turn a blind eye to what you might assume are some of the web’s most attractive pages. Just think of the tools many designers use to make web pages exciting. Great illustrations. Stunning photos. Animation and sweet music. Chuck them all onto your page and the world’s most important web ‘spiders’ might well crawl right past; and so will those who are searching the internet.

Using proven techniques of search engine optimization and marketing, Absolute Logic ensures a high return on investment by achieving maximum visibility for your website within major search engines including Google, Bing & Yahoo! Search.

Benefits of Search Engine Optimization & Marketing

Search engine optimization provides numerous benefits:

  • Your website will be found! – there is little point having a website that nobody can find.
  • A website that’s optimized for search engines is also optimized for users too.
  • Some of the most basic aspects of search engine optimization include:
    • Finding words and phrases that Internet users are looking for – target the wrong keywords and your efforts will be in vain.
    • Placing these important words and phrases in prominent places on each page, for example page title, headings, links
    • Writing efficient HTML code that search engines can easily sift through
    • Providing great content that other websites will want to link to
  • Article creation and marketing provides organic results that instill trust and confidence
  • Press releases that keep your business “in the news”

Our Pricing & Benefits

Many SEO/SEM agencies prefer to keep their prices to themselves; we’re not really sure why our industry is so secretive about pricing. We don’t have problems sharing our rates!

Our SEM pricing is computed as a % of the month ad spend with a minimum fee.  For the typical business this would be 15% for the 1st $5000 and 10% thereafter, with $250 minimum.  For highly complex businesses, the 10% threshold may be adjusted.

At Absolute Logic our search engine optimization and marketing campaigns are about a lot more than traffic, they’re about result and sales. Marketing your products or service online is just as important as the website itself. Our SEO & SEM programs ensure visitors will find your website and products, making your business or website a success.